The Art of Sway

Episode 39: The Art of Sway + Maverick Mindshare: The Rise of Full-Time Creators on LinkedIn


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In this conversation, Danielle and Casey discuss the rise of full-time creators, the challenges posed by algorithms on platforms like LinkedIn, and the impact of rage bait on engagement. They explore the distinction between creators and influencers, the importance of authenticity in content creation, and the pressures of maintaining personal integrity while navigating the demands of social media. The discussion highlights the complexities of content creation in a digital landscape increasingly dominated by professional creators and the strategies needed to stand out.

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The Art of SwayBy Danielle Wiley, Sway Group CEO