Hi there and welcome back to another edition of ScaleUp Radio, the podcast inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences.

I’m Kevin Brent and today I’m thrilled to have Becky Benfield-Humberstone, founder of The Brand Artisan, joining us.

Becky shares her deep insights into branding beyond just a logo, explaining how effective branding encompasses everything from visuals to voice, creating a compelling, emotionally resonant experience for customers.

We'll explore her unique branding process, discussing the importance of starting with the "why" of a business, understanding target audiences, and how these elements converge to forge a distinctive brand identity.

We'll also dive into her entrepreneurial journey from crafting model horses to branding consultancy, highlighting her approach to pricing based on value and her tips on navigating challenges like setting up a brand without direct competitors.

Plus, discover how Becky builds a team culture centred on passion and alignment with the business's goals.

Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts.

Join us for a jam-packed session full of actionable insights on how to scale up and make your brand stand out!

 

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin here:

[email protected]

 

Kevin's Latest Book Is Available!

 

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

Becky can be found here:

https://www.thebrandartisan.co.uk/

 

Resources:

Asana - https://asana.com/

Monday - https://monday.com/

Strava - https://www.strava.com/