In this episode of Advisor Lab, we sit down with Terry White, CEO of Wolaco (Way of Life Athletic Company), a New York-based fitness brand that's experienced rapid growth over the past 5 years. We dive into the story of Wolaco - how they got started on Kickstarter, how they've evolved over the years, and how they approach everything with intention and consistency. 

We also cover how you can deploy local events and email marketing to more effectively engage with your audience.