This is Episode 4 of the Business Marketing Show with Ed Keay-Smith from Online Impact and Brendan Tully from The Search Engine Shop

This week Ed and Brendan talk about domain names, one of Ed’s favourite topics!

This episode is a good all-rounder especially if you’re building a new site or thinking about buying more domain names.

Listen to this week’s show and learn:

* why buying a keyword rich domain name is a bad move unless you know what you’re doing

* how to properly implement multiple domain names and the difference between primary and secondary domain names

* the domain name billboard test

In this episode:

* The 4 components of hosting and where domain names fit in

* Domain name basics:

* avoid hyphens in your domain name

* buy the .com and the extension for your local country, eg .com.au

* there are no quick wins – buying a domain rich keyword is no guarantee of ranking

* if you’re changing your domain name get SEO advice because a wrong move could destroy your rankings permanently

* Your action items:

* make sure your domain name details are current

* check the expiry on your domains

* ensure you have logons for all your domain registrars

* archive.org – see old versions of websites

* dnjournal.com – Domain Names Journal

* Domaintools.com – history of domains and much more

* Namecheap.com – Cheap domain names!

* Crazydomains.com.au –

* Netregistry.com.au – now owned by Melbourne IT so probably one to avoid in the future!

* Drop.com.au – buy expiring domain names

* AVOID – Godaddy, MelbourneIT

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.