Welcome back to the XCEL U podcast! In this episode, Ryley welcomes his special guest, Brian McKinney, who is not only one of his closest friends but also his mentor. They discuss the importance of trust and how it forms the foundation of their practice.

They also touch on the changes in the physical therapy profession and the business landscape. Brian mentions that consumer expectations have increased, and they need to provide value and results to attract and retain patients. They emphasize the shift from passive treatments to a more functional and individualized approach. Brian shares that the business aspect has become more challenging due to decreasing reimbursements, leading them to offer more cash-based services. They also collaborate with certified strength and conditioning coaches in their basement facility, which provides additional options for patients.

Overall, they highlight the importance of continuous improvement and maintaining a competitive edge in the field. They acknowledge that competition can be a positive driving force, pushing them to strive for excellence. Join us as we delve into these topics and explore the evolving landscape of physical therapy and patient care.

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