BusinessShift

Episode 4 (EN): BusinessShift – Circularity: From Linear Thinking to a Circular Economy

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Welcome to Episode 4 of BusinessShift – the podcast for decision-makers and leaders who want to actively shape the future of sustainable business.

Today’s episode focuses on a concept that often sounds technical but has the potential to fundamentally transform the way we do business: Circularity, or in German: Kreislaufwirtschaft – the circular economy.

🌱 Why Circularity?

Circular economy is about much more than just recycling or waste separation – it’s about using resources efficiently, reusing materials, and developing new business models that link sustainability with economic success. Circularity is not only good for the environment – it’s good for your business too!

🎤 Our Host & Expert:

Tobias Kirchhoff, our host, once again welcomes Dr. Bahar Cat-Krause from TÜV Rheinland. The sustainability expert offers practical insights:

✔ What circular economy actually means and why it matters

✔ How companies can shift from a linear to a circular economy
✔ What specific actions businesses can take to make their products more sustainable
✔ Why circularity is not just a topic for large corporations – SMEs can benefit, too

📌 Key Takeaways:

✅ Durability & Reusability: Products should be designed for repair, reuse, or recycling
✅ New Business Models: Leasing, refurbishment, and second-life concepts help optimize resource use
✅ Material Efficiency & Sustainable Design: Rethinking the entire production chain and end product
✅ Regulations & Market Trends: Why companies need to address circularity – and what opportunities it creates
✅ Best Practices & Real-World Examples: From Fairphone to Patagonia – how successful companies are already putting circularity into action

🕓 Chapter Markers:

  • 00:00:00 Introduction to Business Shift
  • 00:00:41 Understanding Circular Economy
  • 00:02:38 Challenges and Practical Examples
  • 00:05:21 Core Principles of Circular Economy
  • 00:07:21 Implementing Circularity in Business
  • 00:11:43 Future Outlook and Conclusion

    • 🔎 Who Should Tune In?

    ✔ Entrepreneurs looking to build more sustainable companies
    ✔ Executives seeking innovative business models
    ✔ Anyone curious about how sustainability and profitability can go hand in hand

    📌 Learn More & Explore Further:

    Discover TÜV Rheinland’s full range of sustainability services:
    TÜV Rheinland – Sustainability Services: https://www.tuv.com/landingpage/en/sustainability/

    🎧 Listen Now & Subscribe!

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    📬 Contact Us:

    Have questions, feedback, or topic suggestions?
    Email us at: [email protected]

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    🌍 Stay curious and start your sustainability journey – we’re here to guide you!

    🎧 Tune in now and discover why Just Do It is the key to sustainable success.

    🔄 BusinessShift – Just do it. Simply do it.

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    BusinessShiftBy Tobias Kirchhoff & Dr. Bahar Cat-Krause, TÜV Rheinland