Fresh off a powerful business and fitness summit, Noam dives into why goal-driven fitness events are exploding and why running and HYROX are leading the charge.

In this episode, he breaks down how simplicity, measurability, and consistency have fueled their growth, why community and shared suffering matter more than ever, and how having a clear finish line transforms the way people train. From sold-out races to gym communities built around preparation, this conversation is all about setting meaningful goals, training smarter, and showing up with intention Goals, Community, and Why HYROX Is Explodingin fitness and in life.