<p>Today on Marketing Jukebox Podcast we welcome back Brain Carroll to continue our conversation surrounding empathy-based marketing. Brian is the CEO and founder of markempa and the author of the bestselling book on Amazon, Lead Generation for the Complex Sale. He is also the creator of the B2B Lead Blog and runs a successful discussion group on LinkedIn called the B2B Lead Roundtable.</p>

Today on Marketing Jukebox Podcast we welcome back Brain Carroll to continue our conversation surrounding empathy-based marketing. Brian is the CEO and founder of markempa and the author of the bestselling book on Amazon, Lead Generation for the Complex Sale. He is also the creator of the B2B Lead Blog and runs a successful discussion group on LinkedIn called the B2B Lead Roundtable.

Episode 4 - How marketers can become more empathetic

Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies.  Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

Business

Technology

Marketing

Management

Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies. Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

Share Episode 4 - How marketers can become more empathetic

Sign up to save your podcasts

Episode 4 - How marketers can become more empathetic

Episode 4 - How marketers can become more empathetic