On this episode, we talk about how a company's in-house affiliate team can work effectively with an affiliate management agency -- a dynamic that sometimes leads to companies having "agency PTSD."

Speaking to this topic is Veronica Morales, an Associate Account Director at Acceleration Partners. Veronica manages the affiliate program for one of our largest clients and has received many accolades for her work from their internal team. She knows first-hand how an agency can and should work with a client so that their affiliate program can reach it's full potential.  In this episode, you'll learn:

• The difference between an in-house affiliate team and an affiliate management agency. 
• The typical role each entity plays (in-house and agency).
• Why a company with an in-house affiliate team would want or need to work with an agency.
• Misconceptions about managing an affiliate program.
• Common struggles that an in-house team has when working with an affiliate management agency.
• Best practices for agencies working with a company’s in-house team.
• Best practices for in-house affiliate teams working with an agency.

 

To learn more about Acceleration Partners, visit www.accelerationpartners.com.