LinkedIn is no longer just for résumés—it’s your digital reputation.

In this episode of You Herd It Here, Kassie sits down with brand strategist and storytelling expert Connor Storch, founder of Co. Story Branding & Marketing, to talk all things LinkedIn. From profile upgrades to post frameworks, we’re diving into what it really takes to build a scroll-stopping personal brand—and why LinkedIn is the platform to watch in 2025.

👤 Why your LinkedIn About section might be costing you leads

🧠 Connor’s storytelling secrets for clarity, consistency, and growth

🪞 The one mindset shift professionals need to make on LinkedIn

✍️ How to write posts that build trust—without trying to go viral

Whether you’re a job seeker, founder, or creative, this episode is packed with practical gems to help you show up with purpose, grow your presence, and own your story.

🎧 Don’t forget to subscribe, rate, and follow @youherditherepodcast for more episodes like this.

Goldfish attention span study: https://time.com/3858309/attention-spans-goldfish/