In this episode of The GTM Pack podcast, we interview David Barron, Global Director of Sales at HubSpot & Fred Melanson, Head of Content at Macro.In this conversation we dig into product-led sales topics such as:💡 How to determine when to engage and NOT engage

💡 How to craft a sales narrative from product usage

💡 How to pitch around use cases rather than pain/problem

💡 How to optimize deals for long-term revenue growth

💡 How to find underutilized use cases💡 Using the decision tree once you are on a call

Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.