How do you run a social media account when your ROI is literally saving lives? Rachel Flenley, Social Media Manager for Anthony Nolan, talks to us about what it's like to do social for a blood cancer charity during a pandemic. She talks about what its like to often be the only social media expert in a room, resisting the phrase "Let's go Viral!" and the stress of getting Oscar Award winning actress Olivia Coleman to work Instagram live properly.