<p>So, you want to be an influencer? Spoiler alert - it's harder than you think. Understanding the value of influencers, finding suitable influencers, and key advice for becoming an effective influencer - Paradigm PR VP Falan Nyarko takes us through the business of influencer relations. Falan shares details of Paradigm's Under Armour influencer campaign and addresses how to ensure authenticity. </p>

So, you want to be an influencer? Spoiler alert - it's harder than you think. Understanding the value of influencers, finding suitable influencers, and key advice for becoming an effective influencer - Paradigm PR VP Falan Nyarko takes us through the business of influencer relations. Falan shares details of Paradigm's Under Armour influencer campaign and addresses how to ensure authenticity.

<p>So, you want to be an influencer? Spoiler alert - it's harder than you think. Understanding the value of influencers, finding suitable influencers, and key advice for becoming an effective influencer - Paradigm PR VP Falan Nyarko takes us through the business of influencer relations. Falan shares details of Paradigm's Under Armour influencer campaign and addresses how to ensure authenticity.&nbsp;</p>

Episode 4: So, you want to be an influencer?

The goal for my podcast is to interview PR practitioners with interesting stories to tell, and to share these with the PR community, including PR students, new grads and current practitioners - as a way of connecting, teaching and networking.

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Episode 4: So, you want to be an influencer?

Episode 4: So, you want to be an influencer?