"Baseball is the background of summer." - Todd Radom

Independent designer and sports visual historian Todd Radom joins Adam on episode 4 to discuss his 20+ year career designing for professional sports brands.

The two touch on the importance of sports brands in a global economy, as well as the lost art of the game program and ticket. What is happening to them in this digital age?

Todd also shares his passion for the visual aesthetics of baseball and why it is so much more prominent amongst mainstreams fans in that sport in relation to other professional sports.

Mentions include...

Mitchell and Ness

New York Yankees logo history

Brooklyn Cyclones

New York Jets by Pentagram

Big Ten logo (B1G) by Pentagram

Super Bowl by Landor

Interbrand

Swiss Design

Dan Simon of Studio Simon

Joe Bosack of Joe Bosack & Co. Interviewed in Episode 2.

Win Without Pitching

Montreal Expos Case Study by Todd Radom

MLB Camo Memorial Day Uniforms

Charlotte Hornetts Brand Identity by Rare Design

Follow Todd Radom on Twitter, Dribbble or check out his website.

Next guest is Steve Vollmer, in-house designer at the NFL headquarters in NYC.