As head of women's fashion for Zappos, one of the most revolutionary online shopping companies of all time, Allison Bentley of Hemp Synergistics learned alongside the renowned and brilliant -- the late Tony Hsieh. Before online shoes and online shopping were a thing, Hsieh believed that online shopping powered by transparent, real-deal customer service (even executives, like Bentley, answered customer calls) could engage early adopters and create an online shopping industry. Now, Bentley turns her focus onto CBD, as one of the only female leaders in the growing, yet unpredictable hemp industry. We talk about how Bentley is deploying lessons-learned at Zappos to differentiate Hemp Synergistics from competitors, why Bentley made the shift from shoes to CBD, and how the lack of federal regulation of the burgeoning product represents an opportunity for those who are focusing on substance, science and solutions first.