In this final installment of the podcast for 2019, Lisa Flaiz, director of multichannel marketing and worldwide digital hub lead for Bristol-Myers Squibb, joins MM&M’s executive editor Marc Iskowitz to sum up the defining marketing trends of the past year—and to share her take on which ones might be a sign of things to come in 2020. You can read Flaiz’s take, as well as those of five other A-list marketers and consultants working across biopharma and med-tech, in Marc’s recently posted 7-Day Supply column.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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