The MM+M Podcast

AstraZeneca’s Kelly Tullo and Merck’s Nevada Heft debrief with editors Marc Iskowitz and Lecia Bushak on the key takeaways from their respective panels at last week’s MM+M AI Deciphered summit, from the brand/portfolio marketers’ perspective on how AI can relieve the MLR bottleneck to the digital privacy director’s advice on avoiding legal pitfalls when tapping into technology.

Music by Sixième Son
 

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In a sneak peek of his panel discussion at this Thursday's AI Deciphered summit, Merck’s digital privacy director, Nevada Heft, shares what pharma marketers need to know about the ethical challenges raised by AI, from algorithmic bias in ads to risky chatbot interfaces. 

Our Trends segment tackles digital-health firm Noom’s decision to offer a compounded GLP-1 drug through a new weight-loss program, and ViiV’s recent activation around HIV awareness in the South.

Music by Sixième Son

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Jeanine O'Kane is president of Syneos Health Communications — a portfolio of agencies spanning advertising, public relations, patient advocacy, medical communications, managed markets and naming and branding. Formerly president of the US public relations group at Syneos Health Communications, Jeanine has been with the organization for more than a decade and has more than 20 years of industry experience. During her tenure at Syneos Health Communications, she has been instrumental in developing award-winning communications programs and has helped integrate communications and commercial expertise into clinical development, unlocking innovative solutions to deliver life-saving therapies to patients worldwide. 

Jeanine was named President in April 2023. Since assuming this role, she has been steadfast in her commitment to creating a culture of growth that is rooted in innovation. Read the company's profile here.

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MM+M’s new editor-in-chief, Jameson Fleming, makes his debut on the podcast to talk about covering the agency beat, his viral story about Philadelphia Flyers mascot Gritty, and the science of audience development.

Music by Sixième Son

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This series will explore the history of Alzheimer’s, living with the disease day-to-day, the highs and lows of developing drugs to treat it and what can be done to improve the situation for caregivers.

Me and My Alzheimer’s is an MM+M production from Bill Fitzpatrick, Haymarket Media’s senior producer of podcasts as well as MM+M Senior Editor Jack O’Brien.

If you have suggestions for story ideas, feedback on the series or other comments, send them to us at [email protected]. 

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SHOW DESCRIPTION LONG
Monica Martin De Bustamante, senior partner at Trinity Life Sciences, analyzes the Medicare-negotiated prices of the first 10 drugs under the IRA, including the Biden administration’s claimed savings, in an interview with Senior Editor Jack O’Brien. 

For this week’s Trends segment, we talk about the marketing push around the start of the respiratory vaccine season, including Moderna’s campaign, and how the pipeline for an mRNA flu vaccine is shaping up. 

Music by Sixième Son

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Noah Waxman, co-founder of Cactus, tells Senior Editor Jack O’Brien how human-centered design can be applied to healthcare technology and reimagines the care journey more holistically. 

For our Trends segment, we talk about two big DTC pharma plays this week, the launch of Pfizer’s digital health platform PfizerforAll and Eli Lilly’s release of a less expensive form of obesity drug Zepbound. 

Music by Sixième Son

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Senior Editor Jack O’Brien speaks with the brain trust behind the Divergent Convergent initiative: Rachel Lowenstein, global head of inclusion and innovation at MindShare, and Kelly Garland Schwarte, executive director and invention lead at MindShare.

And for our trend’s segment, we talk about a UMass Chan study that found health experts are the most credible among young adults in social media campaigns against vaping and unpack HHS’ Risk Less, Do More public education campaign ahead of RSV season.

Music by Sixième Son

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