Episode #40. Empowerment is the personal understanding topic in this episode and an underlining principle of the Whole Marketer approach - to support and empower the marketers behind the brand or business.

Abby's guest is Mark Evans, exec level marketer at Direct Line as well as several non-exec roles and passionate about giving back to the marketing community.

In this episode, Mark shares his career journey from student to C-suite and how 'forced pivots' through redundancy allowed him time to reflect and build his personal understanding. As a marketing leader, Mark gives advice on empowering others to be the best version of themselves and why marketers should user their curiosity of consumers to apply to their own journey of empowerment.