In this heartfelt and inspiring conversation, Ruth Ferreira speaks with Luana Ribeira, bestselling author and founder of Dauntless PR, about the power of visibility, storytelling, and courage in business. From her beginnings as an indie horror actress to leading a global PR agency, Luana shares how she turned personal challenges into purpose-driven growth — and why authentic PR is more important than ever in the age of AI.

Expect honest reflections, empowering advice, and a few emotional moments as Ruth and Luana discuss how visibility transforms not just your business, but who you become.

What You'll Learn in This Episode:

• How Luana turned personal challenges and trolling into empowerment — and why visibility is safer than invisibility.
• The accidental path from indie actress to founder of Dauntless PR.
• Why PR is more powerful than ever in the age of AI (and how it shapes what people — and machines — believe about you).
• The importance of building trust and legal protection in business partnerships.
• How motherhood reshaped Luana’s view of success, freedom, and business design.
• What to do when you feel like giving up — and how resilience becomes your greatest asset.

Memorable Quotes:

• “It’s far safer to be visible than invisible.”
• “PR doesn’t just build visibility — it builds who you become.”
• “You never know how close you are to success when you feel like giving up.”
• “Freedom is my highest value, and I’ve built my business to reflect that.”

Resources and Links:

• The Success Method Course: Looking to grow your business? Check out Ruth Ferreira’s "The Success Method” for small business owners looking to find more clients and make more money.
• Dauntless PR: Learn more about Luana’s work helping entrepreneurs amplify their voice and visibility.

Connect with Luana:
💬 LinkedIn: Luana Ribeira
📧 Email: [email protected]

You Are Invited!

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Often, we are too close to our own business to really see and take advantage of the opportunity. That's the beauty of coaching. The external perspective that sees what you can't, and helps you capitalise on the potential.

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https://www.linkedin.com/in/ruth-ferreira-65724126/

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