Sabeena Hickman, PHTA President & CEO, joins Jamie Novak and Kendall Large of POOLCORP to discuss the launch of Women of Water (WOW), a new initiative designed to support, connect, and elevate women in the aquatics industry. They explore the importance of mentorship, networking, and professional development, share POOLCORP's commitment to gender inclusion, and highlight how WOW will debut at the International Pool Spa Patio Expo with future events, webinars, and resources to build lasting momentum and expand women's leadership across the industry.