Road 2 Retail: Episode #.40 On today's show we speak with the leadership team at Yard Rink. Yard Rink is a leader in the backyard hockey business. Brian Packard (CEO & Co-founder) and Dan Touhey (Head of Business Development) share their stories of how they saw a market for a simple, high quality backyard hockey rink that would be simple for consumers to set up and maintain. They share their learnings around market research to test and refine their product idea and communications, how they are thinking about expanding the business, and challenges of running a highly seasonal business. Dan also talks about the licensing agreement they have secured with the NHL.

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