• Introduction
• Green Friday - supporting Irish businesses on Black Friday
• 60 years old, Kerrigan is an early innovator of online fresh delivery
• History of Kerrigans Family Butchers
• While traditional craft butchery is still the core of their business, how do they adapt to lifestyle changes?
• The first journey into ecommerce was in 2013 but why was it unsuccessful
• Launched Food for Fitness in 2015 which lead to other ranges like Fakeout
• Reasons why the first attempt of online retail failed
• Working with DPD to deliver fresh food
• The difference between the type of products bought in-store and online
• Restrictions in certain products that they can sell in shopping centre stores, that they don't have online
• Migrated to Shopify and utilising partnerships
• Adapting to trends like vegan
• Lambay Island cattle
• Thoughts on the Shopify platform since migrating
• Using apps like Zapiet for pick up and delivery.
• The benefits of Klaviyo for email marketing. And Rewind for peace of mind.

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Kerrigans
• Milk Bottle Labs
• Milk Bottle on Twitter