This week, Paisley will chat about the popularity of “booktok” and how ARCs have become the most coveted PR package on the app. Then, she is joined by @julienavickas (Author, Professor of Communications at @ilstucom , and PR manager at @burningsoulpress ) to chat all things PR in publishing! Julie will chat combining her passion for writing with her work, how the PR process works in the publishing world, the perspectives she gains while working with students in a classroom setting, and more!