This week, Paisley will chat through Spotify’s recent platform changes in the podcasting space and what it means for PR + other trending audio news for ‘Industry Insights’. Then, she is joined by @sarahkarger to chat all things affiliate marketing! Sarah and Paisley will chat about:
🎙️Measuring the success of affiliate media relations efforts
🎙️How to keep up with the latest affiliate marketing trends to keep pitches relevant for the journalist’s needs
🎙️An outlook on the future of affiliate marketing
🎙️What’s trending in the commerce space outside of affiliates
🎙️Her publicist training program, Affiliate For Publicists
& more!

About Sarah: In a past life however, Sarah Karger was an eCommerce director for a men’s accessory retailer, overseeing all aspects of our team's marketing efforts for the .com direct-to-consumer website, as well as the marketing for the wholesale side of the business. Running the marketing department during the formative years of her career, she oversaw everything from media relations to pay-per-click advertising to graphic design, email marketing... and you guessed it, affiliate marketing!

Today, Karger is full-time publicist and partner at Comm Oddities, Inc. a remote boutique public relations house based in Denver, Colorado. On the side, Karger is extremely passionate about helping educate and consult with brands and publicists about affiliate marketing and the significant role it plays in earned media. With one successful course out and due to popular demand for a second, Karger is launching a new course on how to get started managing performance based (aka affiliate focused) PR campaigns as part of your PR strategy.

In her free time, Karger is also a hobby farmer, regeneratively raising cows, chickens, pigs and bees.

Resources Mentioned Within The Episode:

This week, Paisley will chat all about the rise of Threads, the girl dinner trend, as well as other Gen Z-led trends on the horizon as part of this week’s industry insights. Then, she is joined by @catherineseeds , President & CEO of Ketner Group to chat about all things Tech PR! Catherine will share her tips for:
👑Breaking through a cluttered Tech media landscape on behalf of your client
👑How to stay up-to-date on the latest industry news to provide informed POVs to clients
👑How to make your tech-focused pitch stand out within inboxes as AI and other tech trends dominate
👑Advice for anyone taking on a higher role within their organization
👑Ensuring that clients can be a leader within their niche & much more!

About Catherine: Catherine Seeds is president and CEO of Ketner Group Communications, the go-to PR agency for retail tech companies. During her tenure, she has played a crucial role in every phase of the agency’s success, including overseeing two rebrands, ensuring steady year-over-year revenue growth and team expansion, opening the agency’s office in New York, and growing their remote team.

This week, Paisley will discuss the @jonasbrothers @childrensplace campaign and the saturated @barbiethemovie buzz as part of "Industry Insights". Then, she is joined by @kgelworthy of @sevenhillscommunications to share all about her journey to starting a micro agency! Kristen will chat about her career journey in Marketing, Journalism, & PR, starting the conversation with clients about affiliate marketing, the importance of working with female-founded brands, & more!

About Kristen: Kristen is the Founder of Seven Hills Communications where she works with female-founded, mission-driven brands. She is also a graduate of Boston College.

This week, Paisley will chat about some of the most effective social and earned media friendly campaigns she has seen recently for “Industry Insights.” Then, she is joined by 2022 Forbes 30 Under 30 recipient and Co-Founder of @influur, @alessandra_angelini, to chat about the current and future of influencer marketing! The CEO of the Sofia Vergara-backed company and former CNN journalist will share how industry norms have shifted as of 2023, how to make brand partnerships worthwhile for both the brand and creator, the future of sample seeding, and much more!

About: Alessandra Angelini is the CEO and co-founder of Influur, a Miami-based influencer marketing marketplace / app that makes it easy for creators to connect with brands and media. Prior to launching Influur with her three other co-founders, Alessandra was a former CNN journalist. Alessandra and her co-founders were named to Forbes 30 Under 30 in 2022.

About Influur: Influur is a leading influencer marketing marketplace / app that makes it easy for creators to connect with brands and media. (It currently has more than 4,000 creators and 1,000 brands.)

Influencers can use the app to find rates for certain gigs, reviews on companies and projects, analytics about the industry and open job opportunities. Some of their clients include Warner Music, Universal Music, Sony Music, Hard Rock Cafe, Shark Ninja, Subway, UberEats, and so many others.

Influur has raised over $6 million in funding from investors including Point72 Ventures, H20 Capital, Magma Partners and celebrities like Sofia Vergara, Danna Paola and music executive Tommy Mottola. For more info, visit www.influur.com.

Paisley will kick off the episode by talking about this week's comm wins and preview upcoming episodes. Then, she'll be joined by Gina to chat about her career journey, time in college, and her insights on the current state of the media industry. Gina will also share her tips and advice for the next generation of comms professionals!

ABOUT: Gina Maruschak is a seasoned PR professional with a diverse background in luxury hospitality, consumer goods, residential and commercial real estate, and architecture/design. She specializes in strategic communications, cultivating media relations in business-driving press coverage, event activations and creative ideations. At Zeno Group, Gina has led media relations efforts for consumer clients including Aruba Tourism, Michaels, Hershey's Chocolate World, Virgin Voyages and more to secure coverage in national outlets such as Travel l+ Leisure, Forbes, NBC, TODAY, Elite Daily, and more.

In addition to her daily agency life, Gina is on the committee of the non-profit organization, The Fashion Foundation.

This week, Paisley will chat about her experience as Firm Director for North Road Communications while in college and the importance of having that experience before joining the agency world. Then, she will chat with current NRC Firm Directors, Alexis Lee & Grayce Shuker, about the great work of the firm, getting experience while still in school, building client relationships and new business opportunities, networking with other schools, what has changed in the classroom in 2023, and more!

This week, Paisley will share some of her favorite Super Bowl ad teasers and PR moves leading up to the big game for “Industry Insights.” Then, she is joined by Carissa Kellman, a Sports Reporter @newsday, to chat about her work in Sports Journalism, her advice for students looking to get into sports comm, women in sports, and much more!

Welcome to Season 3 of The Queen of Comm Podcast! Paisley will re-introduce herself to new listeners and break down the upcoming topics coming in 2023. Then, The Queen of Comm will share her thoughts on the Tarte Cosmetics and Loreal PR crises for "Industry Insights." With over 170K followers on TikTok and years of experience in the crisis comms industry, Molly McPherson will join the show to chat about trending pop culture crisis moments, building a following on TikTok, crisis comms education, and the industry in general.

OUR SEASON 3 EMILY IN PARIS RECAP IS HERE! From the Netflix team's comms tactics to Emily's campaigns, to the drama and more, we'll recap the best moments of season 3 of the hit TV show. Let us know your thoughts on social media and share with @emilyinparis and @netflix!

For episode 6️⃣0️⃣, Paisley is joined by her coworker, Emily Garcia, who works as a Senior Account Executive at Zeno Group! The girls will share their tips for recent grads, post-grad experiences, job search tips, and fun stories. Grab a drink and join us for the inaugural episode of the New Hire Happy Hour series!