Before visitors ever walk into your museum, they visit your website, check your hours on Google, scroll through your Instagram posts, or skim a TripAdvisor review. That’s your digital front door and in this noisy world, it matters more than ever. In this episode, Amy explores how your digital presence shapes first impressions and offers practical ways to make it more welcoming, accurate, and aligned with your in-person experience.

Links from the Episode:

• Museum Digital Assessment: Use code SUMMER100 for $100 off until August 31, 2025.
• Download a free copy of the ebook: www.lovemymuseum.com/ebook
• Listen to the rest of the series: https://www.lovemymuseum.com/podcast/summerbookclub
• https://www.lovemymuseum.com/podcast/everybody-knows-your-name
• https://www.lovemymuseum.com/podcast/communitymuseum
• https://www.lovemymuseum.com/podcast/uniquestory
• https://www.lovemymuseum.com/podcast/an-amazing-visitor-journey

More Free Resources for Museums:

• Museum Planning Calendar
• Museum Metrics Template

About the host: 

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.