Welcome to ScaleUp Radio! In today's episode, we explore competitive advantage with Adrian Burden, a tech entrepreneur and author of Start to Exit. Adrian's diverse background spans materials science, venture capital, and anti-counterfeiting tech, leading to his current roles in innovation and blockchain SaaS.

Key takeaways include:

- Competitive advantage goes beyond a USP—it's about true differentiation.

- Niching down and deeply understanding your sector creates an edge.

- Protect your intellectual property with trademarks and cybersecurity.

- Focus on quality and agility over cost for sustainable growth.

We'll discuss protecting technology, leveraging organized processes, and crafting unique selling propositions. Stay tuned as Adrian shares insights on maintaining a competitive edge in today's market.

Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts.

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Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin & Granger here:

[email protected]

[email protected]

 

Kevin's Latest Book Is Available!

 

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

 

Here is Adrian’s previous episode of ScaleUp Radio:

https://traffic.libsyn.com/scaleupradio/Adrian_Burden.mp3

 

Adrian can be found here:

linkedin.com/in/adrianburden

https://www.blockmarktech.com/

https://adrianburden.net/