More local insights, and less guesswork. Google has rolled out a valuable update to Keyword Planner that local businesses will want to check out. The latest change allows you to filter keyword data down to your specific region, giving you a clear view of what people near you are searching for right now. Whether you’re running Google Ads or simply improving your website content, you can use this tool to see local customer search trends, target ads with relevant local terms, create blog posts and service pages that answer real questions, and plan for seasonal shifts in your community’s searches. Even if you’re not advertising, Keyword Planner can help you plan content that connects, all you need is a free Google Ads account. Listen and find out more at DelosInc.com/episode407.