Brian talks with Dr. Adam Katchmarchi, PHTA's new Vice President of Educational Development, about the launch of the Center of Excellence—a new online learning platform offering on-demand courses for pool and spa professionals. Adam shares his vision for expanding accessible, high-quality education across all sectors, including business and leadership training. Together, they discuss how PHTA's growing lineup of courses, webinars, and future learning initiatives will help professionals sharpen their skills, grow their businesses, and elevate the industry.