In this IGT Inner Circle Member BDM Coach Podcast episode, Deniz Yusuf sits down with Alicia McCulloch, an inspiring and dedicated property manager and BDM from Perth, Western Australia. Alicia shares her insights into balancing the challenges of property management, her commitment to client relationships, and her powerful use of social media videos to stay connected. From early morning gym routines to continuous training with IGT, Alicia emphasises the importance of personal growth and a competitive edge. Tune in to hear her strategies on staying client-focused, using video for impactful communication, and the value of building strong, strategic alliances in PM.