Every now and again you come across an individual who is just knocking it out of the park with awesome stuff.

Recently for me, it’s Chris Lema an author, speaker, coach, VP and WordPress blogger. If you don’t already subscribe to his blog or follow him on Twitter — you should make a point to do so.

Chris joins us today to talk about becoming great at our craft and offers actionable advice for those of us looking to stop trading dollars for hours.

Even if you’re a long time follower of Mr. Lema, he never ceases to amaze us. Carry on to the show!

Interview with Chris Lema of ChrisLema.com

Watch on YouTube

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Start talking business and stop talking technology

How do we deal with the $500 client?

You know, the mechanic that just wants to get his coupons online. No social media, no inbound marketing and certainly not publishing a YouTube series.

Just get the coupons online.

If we’re stuck talking about all this technology and marketing lingo then the chances are we’re not talking about their business. The value of getting these coupons online and driving real customers into the mechanic’s shop.

Let’s break down that conversation:

“Hey can you get me a site with coupons that my customer’s can download?”

“Sure can!” you respond.

Upselling from the $500

What’s the value of this ...