Rebranding isn't always perfect. There's a time and money investment that is usually needed and you want to ensure you are thinking about what your goals for the rebrand are.

In part 3 of this branding series, I share behind the scenes at the problems and pitfalls I ran into, and how I approached them during my rebrand.

Sometimes I think we look at branding and refreshing our brand look and feel as the solution to something that is happening with our content and our business

Launching is exciting. launching drives excitement. launching drives reach. new is exciting. new drives reach. but if we are constantly going 'new' we cannot create consistency.

A rebrand can help create consistency, but there needs to be a purpose. Listen in to hear my take!

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