Have you ever wondered why humans are primed for stories? Once a story starts, its so hard to stop. In episode 41 Kendall Haven talks to us about the brain science behind why we are magnetically attracted to stories. His research, story coaching work, and two seminal books, STORY PROOF: The Science Behind the Startling Power of Story, and STORY SMART: Using the Science of Story to Persuade, Influence, Inspire, and Teach have revolutionized our understanding of stories—of the science of story, of the relationship between the human brain and story and of the power of story elements to transform communications.

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Links for Kendall Haven: 

Website: https://www.kendallhaven.com/index.htm

Books: https://www.kendallhaven.com/works.htm

Notes:

• Using stories as a communication method is more effective and memorable than other structures.
• Storyproof is a method that supports the idea that the human brain thinks in terms of stories.
• The brain automatically rearranges information to fit into a story structure.
• The structural elements of a story remain the same across different cultures.
• Story IQ is a way to understand and utilize the core elements of a story.
• The neuroscience of narrative, story tools, influencing beliefs, and creating story smart stories are discussed in the book.
• The goal is to tell stories naturally and effectively using the tools learned from neuroscience.
• Anticipating the audience's response and emotional engagement is key in storytelling.
• Stories are powerful communication tools that should be respected and used accordingly.

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