In this episode, Jodi is talking about book research. As a business owner, you are writing a nonfiction book, and therefore you probably have some research to do. Now, don't panic: Jodi is not talking about a 20-page research paper, like you wrote in college, or a dissertation, or anything like that. But you do probably want to do a little bit of research to support the points you're making throughout your book as the expert. 

There are two key points when it comes to book research that Jodi advises her one-on-one book coaching clients so that they don't get tripped up.

1. Remember you’re the expert

2. You want the research to support your points, not the other way around.

Tune in as Jodi dives into these two key points. She also gets into some of the actual how-to, tactical pieces of the research element.

Download the full transcript of this episode online.