"Noise"...the noise in our profession confuses the public. Ask 10 chiropractors what chiropractic is, and you'll get 10 different answers. Chiropractors can all agree on 1 thing: we all want to help our practice members. Can't we teach this simple approach: that the brain and spine and nerve system all work together and if they are not in harmony, then that person will not be in alignment or balanced, no matter what the age, what the situation? Based on the new book, "Noise" by Dr Daniel Kaheman.