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Episode 42: A B2B Sales & Marketing Masterclass


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5 Questions with Andy Culligan 

Fractional CMO @ AndyCulligan.com

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Yo podcast listener - the world of B2B SaaS Sales & Marketing is daunting.

There are so many moving pieces. SDRs, AEs, Marketing Leaders, VCs, CEOs…they all have common goals, but work toward them in different ways.

Aligning those stakeholders and accurately forecasting outputs can be a nightmare.

But it doesn’t have to be.

Our guest, Andy Culligan, has a wealth of experience in leading sales & marketing efforts.

From pipeline generation & optimization to sales & marketing alignment to accurate forecasting & expectation setting, he’s done it all.

Tune in for a masterclass on running a B2B Sales & Marketing organization (with a little branding advice thrown in for good measure).

Go get em.

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UNSUBSCRIBE: The demandDrive PodcastBy demandDrive

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