In this episode, Viviana and Sierra, founder and CEO of RedThread Publishing deep dive into Authority Beyond Algorithms, shares her journey into publishing, the emotional and strategic aspects of creating impactful books, and how authors can leverage their stories for long-term influence. Whether you're an aspiring author or a content creator looking to deepen your impact, Sierra's expertise provides actionable steps to turn ideas into published reality.

• Sierra’s journey from aspiring writer to publisher and her mission to empower women through impactful nonfiction.
• The parallels between writing a book and personal growth, including identity shifts and emotional resilience.
• The significance of tangible physical books in establishing credibility and trust in the digital age.
• The process and milestones of creating a book: from idea to publication, emphasizing that publishing is like birth.
• Strategies for identifying whether an idea is suited for ongoing content or a book.
• The emotional work involved in owning one’s message, overcoming imposter syndrome, and building authorial confidence.
• How a clear core message and understanding your audience simplify content creation and visibility.
• Practical steps to start writing your book: joining community, drafting, experimenting, and playing with ideas.
• The importance of small consistent steps in achieving long-term publishing goals.

00:00 - Sierra introduces her background and mission in publishing

05:56 - The emotional and identity shifts involved in publishing

08:47 - Comparing birth and creation of a book to personal growth and transformation

11:22 - What makes a book successful: storytelling, authenticity, presentation

15:16 - Overcoming challenging communication with potential clients or audience

17:23 - The emotional work and self-discovery in the publishing process

24:20 - Gaining confidence and clarity through writing long-form content

30:36 - Crafting a clear message: knowing your audience and your why

32:24 - Final thoughts: take small steps today for big impact tomorrow

34:26 - Resources and communities to support your book journey

36:23 - Connect with Sierra’s community and online presence

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✨ Ready to Be Seen, Supported, and Connected?

You are welcome to JOIN Content Her Flow Collective, the space where women entrepreneurs come to grow on their terms.

If you're craving genuine visibility, aligned collaborations, and a content strategy that actually fits your life, this is your next move.

Inside, you'll find:

• A community of purpose-driven women who get it

• Weekly tools + trainings to help you simplify your content

• Opportunities to network, co-create, and grow your reach

• Support to help you show up confidently and consistently

JOIN - Content her flow collective here. This is more than a group, it’s your visibility home base.

 Where real content, real connection, and real growth begin.

Instagram @viviana_castaneda_digital

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✨Resources & Links:Connect with Sierra:

• Write Your Book Community — Join Sierra’s community for ongoing support
• Red Thread Books — Official website of Sierra’s publishing company
• Instagram @RedThreadBooks — Follow Sierra’s updates and insights

• LinkedIn
• Twitter

If you’d like to learn more about Sierra’s work and how she supports authors, you can find her links and resources listed above.