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Episode 42 - Knowing Your Customers with Tracy Bedwell
In this insightful and energetic conversation, Ruth speaks with Tracy Bedwell, Founder and Managing Director of Sales Training International, about how to create meaningful client connections through effective lead magnets, human-centred selling, and embracing AI without losing the personal touch.
With over 25 years in global sales training, Tracy shares the lessons she’s learned from building her business, adapting to technological change, and staying relevant in a fast-moving world. Expect practical advice, candid reflections, and inspiring wisdom from a woman who believes that courage, consistency, and authenticity are the true keys to success.
What You'll Learn:
- How to use different types of lead magnets across each stage of the marketing and sales process.
- Why one ebook isn’t enough — and how to build a bank of lead magnets that match different client needs.
- The importance of knowing your customers, industry, and timing to create high-value, relevant content.
- How AI can streamline your work without replacing human connection or expertise.
Memorable Quotes:
- “Lead magnets aren’t just for generating leads — they’re for every stage of your customer journey.”
- “AI won’t replace human beings — but it will replace the ones who don’t embrace it.”
- “People still buy people, not bots.”
Resources & Links:
- The Success Method Course: Check out Ruth’s "The Success Method” for small business owners looking to find more clients and make more money.
- YouTube Channel: Watch Tracy’s videos on sales strategies, AI tools, and communication mastery
Connect with Tracy:
💬 LinkedIn: Tracy Bedwell
📸 Company LinkedIn: Sales Training International Ltd
You Are Invited!
Too busy running your business to step back and plan for growth? Join my Supercharge Your Month workshop—a 60-minute clarity and strategy session held on the first Tuesday of each month at 10 AM.
🚀 In this high-energy session, we’ll kickstart your month with power and purpose.
✅ FREE for first-time attendees: Register here
✅ £97 if you’ve attended before:
You are invited to a free business audit!
Often, we are too close to our own business to really see and take advantage of the opportunity. That's the beauty of coaching. The external perspective that sees what you can't, and helps you capitalise on the potential.
If you could do with a little perspective in your business, I offer 5 free business audits each month. An hour over Zoom to deep dive into your business. To consider what's working, what's not, and where the opportunity for growth is.
Book your free business audit now! https://calendly.com/ruthferreirasuccesscoach/free-business-audit
Connect with Ruth on LinkedIn
https://www.linkedin.com/in/ruth-ferreira-65724126/
Intrigued how Ruth can help you grow your business?
Book a free 30-minute Discovery Call https://calendly.com/ruthferreirasuccesscoach/free-30-minute-discovery-call
Subscribe Now:
If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs.
Get ready to learn, implement, and take your business to the next level!
View all episodes
By Ruth FerreiraIn this insightful and energetic conversation, Ruth speaks with Tracy Bedwell, Founder and Managing Director of Sales Training International, about how to create meaningful client connections through effective lead magnets, human-centred selling, and embracing AI without losing the personal touch.
With over 25 years in global sales training, Tracy shares the lessons she’s learned from building her business, adapting to technological change, and staying relevant in a fast-moving world. Expect practical advice, candid reflections, and inspiring wisdom from a woman who believes that courage, consistency, and authenticity are the true keys to success.
What You'll Learn:
- How to use different types of lead magnets across each stage of the marketing and sales process.
- Why one ebook isn’t enough — and how to build a bank of lead magnets that match different client needs.
- The importance of knowing your customers, industry, and timing to create high-value, relevant content.
- How AI can streamline your work without replacing human connection or expertise.
Memorable Quotes:
- “Lead magnets aren’t just for generating leads — they’re for every stage of your customer journey.”
- “AI won’t replace human beings — but it will replace the ones who don’t embrace it.”
- “People still buy people, not bots.”
Resources & Links:
- The Success Method Course: Check out Ruth’s "The Success Method” for small business owners looking to find more clients and make more money.
- YouTube Channel: Watch Tracy’s videos on sales strategies, AI tools, and communication mastery
Connect with Tracy:
💬 LinkedIn: Tracy Bedwell
📸 Company LinkedIn: Sales Training International Ltd
You Are Invited!
Too busy running your business to step back and plan for growth? Join my Supercharge Your Month workshop—a 60-minute clarity and strategy session held on the first Tuesday of each month at 10 AM.
🚀 In this high-energy session, we’ll kickstart your month with power and purpose.
✅ FREE for first-time attendees: Register here
✅ £97 if you’ve attended before:
You are invited to a free business audit!
Often, we are too close to our own business to really see and take advantage of the opportunity. That's the beauty of coaching. The external perspective that sees what you can't, and helps you capitalise on the potential.
If you could do with a little perspective in your business, I offer 5 free business audits each month. An hour over Zoom to deep dive into your business. To consider what's working, what's not, and where the opportunity for growth is.
Book your free business audit now! https://calendly.com/ruthferreirasuccesscoach/free-business-audit
Connect with Ruth on LinkedIn
https://www.linkedin.com/in/ruth-ferreira-65724126/
Intrigued how Ruth can help you grow your business?
Book a free 30-minute Discovery Call https://calendly.com/ruthferreirasuccesscoach/free-30-minute-discovery-call
Subscribe Now:
If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs.
Get ready to learn, implement, and take your business to the next level!