Welcome to another inspiring episode of ScaleUp Radio! I’m Granger Forson, and in today’s episode, I had the pleasure of sitting down with Rob Malin, CEO of When in Rome Wine, a company that’s shaking up the wine industry in the most eco-friendly way possible.

Rob takes us through the remarkable journey of When in Rome, a business born out of a passion for both great Italian wine and environmental sustainability. Starting from humble beginnings at a Bath farmers market, When in Rome has grown into a significant player, now selling its innovative, low-carbon footprint wines across major UK supermarkets and even on British Airways flights.

The episode dives deep into the challenges and triumphs of growing a business committed to a clear mission: to decarbonize the wine industry by moving away from single-use glass bottles. Rob shares how they’ve embraced alternative packaging like cans, bag-in-box, and paper bottles to reduce their carbon footprint. He also opens up about the creative strategies they’ve employed to change consumer perceptions and build brand awareness on a limited budget.

But it's not just about the wine. Rob passionately discusses the importance of company culture and how When in Rome's dedication to sustainability has been the driving force behind attracting the right talent and keeping the team motivated. With a small but mighty team of six, they’ve managed to scale the business while staying true to their core values.

Join us as we explore how When in Rome is making a significant impact in an industry traditionally resistant to change. If you’re interested in sustainability, innovation, or just love a great entrepreneurial story, this episode is not to be missed!

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So, let’s now dive into the inspiring journey of vision, sustainability, and growth with Rob Malin.

 

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

 

You can get in touch with Granger here:

[email protected]

 

Kevin's Latest Book Is Available!

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

 

Rob can be found here:

https://www.wheninromewine.com/

https://www.linkedin.com/in/robertmmalin/

 

Resources:

Captain Corelli’s Mandolin by Louis de Bernieres - https://uk.bookshop.org/p/books/captain-corelli-s-mandolin-louis-de-bernieres/232387?ean=9781848428980

The Rest Is History podcast - https://therestishistory.com/episodes/

Real Dictators podcast - https://www.noiser.com/realdictators