'We have this image of a reader being someone who's giving time and attention to our words... but online that doesn't happen.'

Anna Faherty found out the hard way that there were no books to help her teach a course on 'digital storytelling' - so she had to write her own. And if you're trying to write a business book then much of what she tackles in it - writing for busy readers, structuring ideas, adding in details and taking out fluff - is relevant for you too. 

Even if you're not writing a book, you'll learn a huge amount from this conversation about capturing and keeping attention online, and why AI stories are not the way forward for anyone who cares about social justice. 

There's also a super-practical post-it tip and an extended discussion about Gregory Peck and leopards. You're welcome.