In this episode of The Broadband Bunch, host Brad Hine welcomes Elizabeth Brown, Marketing Manager at PTCI, and Brandon Johnson, VP of Sales at GOCare, for a discussion on how rural broadband providers are transforming the customer experience through digital communication tools, integration strategies, and real-time support.

Elizabeth shares how PTCI’s “Year of the Customer” initiative evolved into a long-term commitment to service excellence—driven by esports events, smart agriculture solutions, AI-powered coaching tools, and a focus on meeting customers where they are, especially in Oklahoma’s rural communities.

Brandon explains how GOCare’s unified communication platform empowers service providers by integrating chat, SMS, social, and backend systems into a single interface, dramatically improving customer engagement and responsiveness.

From rural innovation and AI call coaching to the future of NTCA’s marketing mission, this episode offers a thoughtful look into how small-town ISPs are leading big changes in broadband service delivery.