AI-generated content is everywhere from fantasy travel photos to flower arrangements that don't exist. The result? People are starting to lose trust in what they see online.

In this episode of Get Digital Marketing Results, we're talking about AI slop—the flood of synthetic, often unrealistic images and content, and how it's starting to affect real-world businesses. From florists and stylists to contractors and designers, many service providers are seeing the impact firsthand: customers come in with inspiration photos that can't be recreated in the real world.

Pinterest recently responded by rolling out new tools to let users filter out AI-generated images. But even their tagging system isn't perfect—some real photos get mislabeled, and some AI content still sneaks through. It's a hard problem to solve.

So what can local businesses do?

In this episode, we share tips on how to make your content more trustworthy:

• Post behind-the-scenes and in-progress shots, not just final results

• Share real testimonials, quotes, and human moments

• Show your face, your team, your process—let your audience connect with what's real

• Try the "one real post" challenge to reinforce authenticity

There's nothing wrong with using AI to assist your marketing. But when it replaces the real stuff? That's when trust erodes. In a world where filters and fakes dominate, real stories, real work, and real people stand out.

🎧 Learn more: www.delosinc.com/episode425

Subscribe to Get Digital Marketing Results for practical tips that help your business grow with real, trustworthy content. We help you build an AI marketing team that combines efficiency with authenticity so you don't sound like a robot.