In this episode of ScaleUp Radio, Kevin Brent sits down with Jaipal Naidu, the co-founder of Perse Technology, a company at the forefront of energy and carbon data infrastructure. They explore how Perse is enabling businesses to reduce costs and comply with regulatory requirements through access to critical energy and carbon data.

Jaipal shares insights into Perse’s recent Series A funding round and their ambitious plans to scale into new sectors, including finance emissions and embodied carbon. He discusses the unique challenges that arise as a company scales, particularly when transitioning from founder-led operations to empowering team leaders, while maintaining a startup mentality.

One standout element of Perse’s culture is the transparency they foster, allowing engineers to see the direct revenue impact of their work, which motivates the team and enhances accountability. Jaipal also delves into their growth strategy, leadership approach, and the continuous process of fundraising that keeps the business moving forward.

Key Highlights:

• Business Model: Perse Technology provides organizations with democratized access to energy and carbon data, with revenue streams that include transaction fees, Software-as-a-Service, and per-transaction fees for carbon reporting.
• Achievements: To date, they’ve processed 185 gigawatts of energy, saved £4 million for customers, and helped avoid 100,000 tons of carbon emissions.
• Growth Strategy: With plans to scale from 27 to over 100 employees, Perse is targeting financial institutions and has set ambitious goals for the next three years, including 1,000 gigawatts of energy procured and £10 million in customer savings.
• Leadership Insights: Jaipal emphasises the importance of daily catch-ups with key team members and balancing operational tasks with strategic planning. Perse focuses on hiring individuals with the right attitude, excitement about the vision, and a strong problem-solving approach.
• Fundraising: Raising funds is a continuous effort, with the CEO spending up to 75% of his time on investment-related activities.

The one key thing Jaipal leaves us with is that transparency and accountability are vital in driving motivation and success within the team—engineers can see the direct impact of their work on company revenue, which is a strong motivator for growth.

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For now, continue listening for the full story from Jaipal.

 

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Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

 

Jaipal can be found here:

https://www.perse.io/

https://www.linkedin.com/in/jaipalnaidu/

 

Resources:

Acquired podcast - https://www.acquired.fm/

Motion - https://www.usemotion.com/

Atlassian - https://www.atlassian.com/