Are AI tools like ChatGPT and Perplexity showing your business—or your competitor's?

In this episode of Get Digital Marketing Results, we break down how AI is changing search visibility and what it means for your website in 2026. Google has shifted to a site-wide quality model, and AI tools don't always follow the same signals as traditional SEO. And while new tools claim to track "AI visibility," the truth is, this space is still evolving—and no tool can give you clear answers yet.

You'll learn:

• Why outdated or weak content could be hurting your visibility

• How AI results are non-deterministic (and why that matters)

• What structure helps AI and people trust and use your content

• Why traditional SEO metrics like impressions and clicks no longer tell the whole story

• Three things you can do this week to improve visibility across both AI and search

You can't measure everything perfectly—but you can influence how you show up.

Learn more: https://www.delosinc.com/episode428 Subscribe for weekly tips to make your digital marketing actually work.