This week Rich Stein and OT joined our show to discuss the importance of fan engagement and how pro athletes are using technology to change their branding strategy to elevate the fan experience.

When the NBA returns to us after the pandemic what will the game look like to the average fan? How will fans embrace the favorite athlete and how important will technology play a role in aiding fans to be fully engaged with the game under these extraordinary circumstances.

Also on The Drop:
The NBA is considering the idea to resume the remainder of their regular season playing in a "bubble" concept. Will this be successful? Would the NBA be in a position to pull this off effectively if they were to attempt to execute this concept of resuming play or is this too much too soon? Shaw and I debate this topic

A lot of info for us to unpack and share on this week's episode, so lets Download and Discuss

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