In this episode of The Start Up Support Surgery, Jo chats with Amber, a dynamic entrepreneur and app developer, who shares her inspiring journey from finance to the world of mobile applications. Amber takes us back to her roots in a small Dutch village, recounting her transition from a finance career to the advertising industry, where she first encountered the burgeoning mobile app space. She reveals the early days of app development, the challenges she faced, and the lessons learned from her initial ventures, including the importance of not starting a business with friends. The conversation delves into Amber's latest project, 28x, a groundbreaking app designed to empower women with accessible and ethical health information. She discusses her commitment to serving the 80% of society often overlooked by traditional health tech, emphasizing the app's free and safe access to vital health education. Jo and Amber also explore the ethical implications of venture capital in health tech, the significance of maintaining user privacy, and the potential of AI to transform healthcare. Amber shares her vision for a circular business model that prioritizes giving back, ensuring that profits are reinvested into community initiatives and education. This episode is packed with valuable insights for aspiring entrepreneurs, especially those from healthcare backgrounds, encouraging them to embrace their values while navigating the challenges of starting a business. CHAPTERS - Introduction to Amber - Amber's Journey from Finance to App Development - The Early Days of App Creation - Lessons Learned from Business Ventures - Introduction to 28x: Empowering Women - Ethical Considerations in Health Tech - The Role of AI in Healthcare - Building a Circular Business Model - Advice for Aspiring Entrepreneurs To find out more and connect with Jo: https://www.jowatkins.com/

Don't miss the 'Stethoscope to Start up' free PDF, your essential guide to transitioning from medic to entrepreneur. This resource will help you navigate the early stages of your business journey. https://drjowatkins.mykajabi.com/freestarterkitpodcast

Connect with Amber: https://www.28x.com/