Above The Fold

Episode 43 | Building A Brand One Shot At A Time With Chaser


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What happens when two best friends, a shot of tequila, and stale ginger ale collide? You get Chaser, the ultimate party companion.

In this laugh-out-loud episode, Jess Carroll and Jess Moran, the dynamic duo behind Chaser, share how a college friendship and one too many gross shots led to their game-changing beverage brand. From 8 a.m. “shots for science” in a lab to designing a mascot named Buddy (who’s basically the Tony the Tiger of partying), this episode is a deep dive into turning a hilarious idea into a full-blown business.

We talk about entrepreneurial chaos, building a brand with 90s nostalgia, and how to craft a product that’s both fun and functional. The Jessicas also dish on bootstrapping their way through the beverage industry, making pop-ups cool again, and why Buddy might just show up at your next pregame.

This episode is a mix of founder wisdom, hilarious hot takes (goodbye, Four Loko nightmares), and proof that sometimes the best ideas start with bad tequila and stale limes. Tune in for laughs, insights, and the inside scoop on making your next shot taste way better.

🎧 Grab a Chaser and listen now for tips on branding, building, and not throwing up blue liquid.

Follow Jess & Jess:

📸 Instagram: @gotchaser

🌐 Website: www.gotchaser.com

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Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, it’s your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!

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Connect with Jess on:

LinkedIn: https://www.linkedin.com/in/jess-cervellon/

Twitter: https://x.com/jesscervellon

Instagram: https://www.instagram.com/jess.cervellon/

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Above The FoldBy Jess Cervellon

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