Join Adam, Rudi, and special guest Michele “Jojoba” Hinojosa talk about the recent Omniture Summit and eMetrics.  The group talks about the key takeaways from the events, the highlights of each conference, favorite sessions, and hopes for the next ones.  The conversation also covers a comparison of the conferences and the different attendees that they both attract.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts:  Adam Greco, Rudi Shumpert

Guests:  Michele “Jojoba”  Hinojosa

Michele Hinojosa is a self-confessed analytics geek. She is currently the Director of Digital Analytics at Red Door Interactive, responsible for leading a team of analysts to produce actionable insights and recommendations to optimize clients’ online initiatives. As the Manager of Web Analytics for Kelley Blue Book, she and her team were responsible for forecasting, analyzing, testing and optimizing KBB.com and its associated businesses. She led the creation of an internal advertising data warehouse, including the adoption of MicroStrategy’s business intelligence solution, and managed the development and on-going sophistication of KBB’s forecasting methodology.

Music for the podcast was created by Patrick Ferland.

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