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Episode 43 - Shifting Your Perspective to Opportunity
In this solo episode, Ruth explores the power of perspective and how the way you interpret a situation can completely change the direction of your business.
Nothing may need to change externally — just the lens you’re looking through.
Ruth shares real-life examples from discovery calls and her own business to show how perceived “quiet times,” lost clients, or economic uncertainty can either trigger scarcity… or open the door to opportunity, growth, and unexpected success.
If your business feels slow, uncertain, or stuck right now, this episode will help you reframe what’s happening and lean into what’s possible.
What You'll Learn in This Episode:
- Two people can face the exact same situation and see either a problem or an opportunity
- Quiet seasons aren’t “dead time”; they can be powerful preparation time
- Scarcity is often a story we tell ourselves, not a fact
- A small mindset shift can unlock momentum, confidence, and growth
Memorable Quotes:
- “In a quiet time, some see dead time… others see a chance to get ready and get strategic.”
- “A tiny shift in perspective can literally change the direction of your business.”
- “Ask yourself: what else could be true here? If this was happening for me, not to me, what opportunity might it be creating?”
Ready to Shift Your Perspective?
Ruth offers five free business audits every month for founders who are doing well — but want to be thriving.
In this free 1‑hour Zoom session, you’ll:
- Identify what’s working (and what’s not)
- Spot hidden opportunities in your business
- Get clarity on where to lean in next
📩 Email: [email protected]
You are invited to a free business audit!
Often, we are too close to our own business to really see and take advantage of the opportunity. That's the beauty of coaching. The external perspective that sees what you can't, and helps you capitalise on the potential.
If you could do with a little perspective in your business, I offer 5 free business audits each month. An hour over Zoom to deep dive into your business. To consider what's working, what's not, and where the opportunity for growth is.
Book your free business audit now! https://calendly.com/ruthferreirasuccesscoach/free-business-audit
Connect with Ruth on LinkedIn
https://www.linkedin.com/in/ruth-ferreira-65724126/
Intrigued how Ruth can help you grow your business?
Book a free 30-minute Discovery Call https://calendly.com/ruthferreirasuccesscoach/free-30-minute-discovery-call
Subscribe Now:
If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs.
Get ready to learn, implement, and take your business to the next level!
View all episodes
By Ruth FerreiraIn this solo episode, Ruth explores the power of perspective and how the way you interpret a situation can completely change the direction of your business.
Nothing may need to change externally — just the lens you’re looking through.
Ruth shares real-life examples from discovery calls and her own business to show how perceived “quiet times,” lost clients, or economic uncertainty can either trigger scarcity… or open the door to opportunity, growth, and unexpected success.
If your business feels slow, uncertain, or stuck right now, this episode will help you reframe what’s happening and lean into what’s possible.
What You'll Learn in This Episode:
- Two people can face the exact same situation and see either a problem or an opportunity
- Quiet seasons aren’t “dead time”; they can be powerful preparation time
- Scarcity is often a story we tell ourselves, not a fact
- A small mindset shift can unlock momentum, confidence, and growth
Memorable Quotes:
- “In a quiet time, some see dead time… others see a chance to get ready and get strategic.”
- “A tiny shift in perspective can literally change the direction of your business.”
- “Ask yourself: what else could be true here? If this was happening for me, not to me, what opportunity might it be creating?”
Ready to Shift Your Perspective?
Ruth offers five free business audits every month for founders who are doing well — but want to be thriving.
In this free 1‑hour Zoom session, you’ll:
- Identify what’s working (and what’s not)
- Spot hidden opportunities in your business
- Get clarity on where to lean in next
📩 Email: [email protected]
You are invited to a free business audit!
Often, we are too close to our own business to really see and take advantage of the opportunity. That's the beauty of coaching. The external perspective that sees what you can't, and helps you capitalise on the potential.
If you could do with a little perspective in your business, I offer 5 free business audits each month. An hour over Zoom to deep dive into your business. To consider what's working, what's not, and where the opportunity for growth is.
Book your free business audit now! https://calendly.com/ruthferreirasuccesscoach/free-business-audit
Connect with Ruth on LinkedIn
https://www.linkedin.com/in/ruth-ferreira-65724126/
Intrigued how Ruth can help you grow your business?
Book a free 30-minute Discovery Call https://calendly.com/ruthferreirasuccesscoach/free-30-minute-discovery-call
Subscribe Now:
If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs.
Get ready to learn, implement, and take your business to the next level!