What can a musician-turned-copywriter teach YOU about email marketing?

Spencer Shaw is a reformed rock star who writes copy for BIG businesses.

Real big.

Like, Y-Combinator startups negotiating $500,000,000 exits big.

And in this episode, Spencer spills all his copywriting secrets.

What’s the “rock star guide” to writing SIZZLE HOT copy –

…and getting prospects to NEED your products?

Be ENTERTAINING.

Spencer shares how to sell like an entertainer and CAPTIVATE your prospects with email.

 

In this episode, you’ll discover:

* a weird technique musicians use to keep audiences guessing (put this in your autoresponder)

* how to manipulate CONTEXT and make people buy

* why writing VULNERABLE copy can build incredible trust

* James Altucher’s hack for creating “A– ha!” moments in your copy

* a simple “mind-read” to make your sequence SCARY relevant

* how to avoid burning out your prospects

Mentioned:

* Kevin Davis

* Business Growth Podcast

* “Ideas have sex” – James Altucher

* Autoresponder Madness (ARM)

* Robert Collier Letters

* Eben Pagan

* Survey Monkey

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

John McIntyre: It’s John McIntyre here, the Autoresponder Guy. I am here with Spencer Shaw, who is actually Kevin Davis’ business partner. I did a podcast, episode 29, which is at dropdeadcopy.com/29, a podcast with a guy called Kevin Davis, on how to achieve insane conversions with retargeting segmentation and some advanced email marketing stuff like that. And, after that podcast, Kevin suggested that I talk to his business partner, Spencer, to do a podcast for THEIR podcast, a business growth podcast.

So we’ve done that, and then at the end of that, me and Spencer were talking, and I was like, “Well, how about I get you on MY podcast?” And this is what happens with podcasts, you know, you just network your way around from person to person to person, it’s a fantastic way to make connections, and that’s pretty much what happened here. So, today we are going to talk about how, basically, how a reformed rock star entertains people with emails, so comes up with email stuff that really gets people paying attention, and opening those emails, and, you know, ultimately buying the products that they are offering. So, we will get into all of that in just a moment. Spencer, how are you doing today?

Spencer Shaw: Doing great, man. It’s nice to be on the other side of the microphone (laughing).

John McIntyre: (Laughing) Do you do this often?

Spencer Shaw: Not enough, man. And when I do it, I don’t get a connect with someone that’s kind of lighting me up, so this is fun .

John McIntyre: (Laughing) Good to hear it. Alright, so, I gave you a really quick intro in there,