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Episode 44: Grabbing Attention & Building Relevance


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5 Questions with Ethan Beute 

Chief Evangelist @ BombBomb

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Grabbing and holding the attention of your prospects is harder now than it ever has been.

Email send rates are at an all-time high, and engagement is at an all-time low.

Social discourse around pitch slaps and untargeted messaging is reaching boiling points.

The sea of prospecting emails, phone calls, and LinkedIn messages continues to swell - and as an SDR, you can either sink or swim.

Choosing sink means you continue sending messages off into the void - hoping someone will respond.

Choosing swim means you craft relevant, novel messages with the notion that your prospects would be crazy to not respond.

Consider this episode a life vest.

And consider our guest, Ethan Beute, a certified lifeguard.

Ethan’s work at BombBomb is all about finding ways to craft relevant, novel messaging to really grab and keep prospects’ attention.

He talks through why this is so important, how you can start today, and even provides a handy flowchart to keep you on track.

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UNSUBSCRIBE: The demandDrive PodcastBy demandDrive

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